Upstart! celebrates gorgeous visual identities for start-ups and new businesses
We love books, just like that kid on YouTube loves turtles. We adore creative books and admire that rare breed of publishers that put as much care and attention into the aesthetics of their product as they do when conceiving its content. One such publisher is Gestalten, who continue to actively re-imagine the way in which we approach publishing.
Their latest release is a glorious piece called Upstart! which presents fresh branding ideas for entrepreneurs and designers. To stand out in a land of consumerist plenty, the new generation of small business entrepreneurs has learned to set high design standards. Poised between playfulness and professionalism, their holistic visual identity concepts become an integral part of their core business.
From hemp farmers to local box clubs to eyelash extension services, fresh startups and spin-offs from all sorts of sectors present themselves as inventively and stylesavvily as ever before. Communicating through vivid visual languages that unfold across media applications, they involve the customer in authentic styles and stories.
Image credit: Gelstaten.