Underline delivers identity to reflect the vision of The Varley Art Gallery

The Varley Art Gallery of Markham, proudly named for Group of Seven painter FH Varley and home to a significant collection of paintings by Canadian masters, functions as a dynamic cultural hub and inclusive space in its community. The gallery required a colorful, modern identity to reflect its vision and vibrancy and Toronto based agency, Underline Studio, were approached to do just that.

Using a graphic system that is anchored by a logo mark crafted from the letters of the gallery’s initials, the creatives delivered an intentionally simple brad that can be deconstructed into various elements and used across promotional material.

Image credit: Underline Studio.

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