Underline back with awesome Art Museum identity

The incredibly imaginative and inspiring tribe at Underline Studio, Toronto return with an incredible identity for the Art Museum. Based at the University of Toronto, the Art Museum is a new institution that combines two former organisations.



The brief was to create something that connected the museum with the university population and the great Toronto public. The team at Underline Studio developed an identity that was bold, fresh and colour. The branding sat perfectly within it’s goegraphic location whilst adding a sense of vibrancy to what is traditionally a muted campus.



The log was also designed to appear at an angle of 16.5, the exact street grid dimension that Toronto sits on. The perfect and carefully crafted rationale for what is a truly epic piece of visual communication.



Photography © Underline Studio


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