Start up identity for Pure Couture

Middle Boop are an award-winning agency based in London. Founded by Gordon Reid they work across branding, art direction, design and print. Their portfolio ranges from large, international clients to smaller start-ups and collaborative partnerships. The teams work is dynamic and brave, loaded with colour and rationale but it’s this piece for Pure Couture that’s taken our fancy.

Pure Couture was based around the ethos of being an environmentally friendly fashion brand that need assistance with their visual identity. From research to strategy, Middle Boop provided initial and long-term support that enabled the brand to grow rapidly. The strong visuals, bright delivery and clear methods connect the business with it’s intended audience. We cannot wait to see more of what’s produced by both parties and we will be bringing you more as soon as we see it land.

View more work online here.


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