A new collection from Pretty Green inspired by the dark movements of Post-Punk and New-Wave

We find ourselves exploring new brands and industries in search of exciting projects and inspiring collaborations. Our search revolves around those with a clear, defined identity, ones that challenge traditions and refuse to conform. This punk attitude is one that flows through menswear label, Pretty Green. Fronted by former Oasis front man, Liam Gallagher, Pretty Green has had it’s roots firmly set in Rock N Roll heritage and their latest Black Label collection is inspired by the movement of Post-Punk and New-Wave.

The late 70’s and early 80’s were bleak but bands such as Joy Division and The Wire took the issues and developed them in to music that challenged the status quo. Their sounds were dark and deep, reflecting social torment and now Pretty Green have been inspired by the time to create a capsule of bold, brave pieces that encapsulate the time in which music was at it’s bravest.

Images © Pretty Green.

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