PopTech Conference design inciting change rather than adapting to trend

For over 20 years the PopTech Conference has served as the annual gathering of a global community of scientists, technologists, humanitarians, designers, artists, innovators, corporate and governmental leaders, academics – and those who do not fit within a traditional category. Hosted each autum in the beautiful seaside town of Camden, Maine, USA, it’s an enriching, three day experience filled with challenging presentations, interactive sessions, shared meals, fireside chats in front of real fireplaces, late night debates, movie screenings and music-making.

Collins, a design agency we have huge respect for, was asked to create the conference based on the timely theme “Instigate”; inciting change rather than adapting to the current climate. The creative idea emphasises the idea of subjective views, shifting perspectives and the friction that can ultimately lead to positive change. Collins design system alludes to many individual elements coming together to create a cohesive whole, posing these questions: How might opposition serve as a tool for change? How might we find optimism in conflicting points of view?

The visuals below celebrate the beautifully vibrant results which are a stunning combination of colour, type and shape.

Visit the Collins website for more on this project and many more incredible pieces of graphic design and communication.

Photography © Collins.

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