New lifestyle brand, True Reverie, launches with design that celebrates Wolverhampton’s heritage

True Reverie, a new lifestyle brand from Wolverhampton, that creates clothing and art which tells the story of its followers, has launched this January with a unique debut t-shirt design Good as Gold. The design captures the spirit of the people who worked in the city’s iconic tyre plant Goodyear, who also sponsored Wolverhampton Wanderers FC for 12 years. True Reverie founders Lindsay and Tim Baker set up the brand to create designs with a message of positivity for the city and region, the people who live there and their heritage. The t-shirts are available to order online at

Good as Gold is inspired by Lindsay’s dad Bob Wiggin who worked at Goodyear for 25 years and was a turnstile operator at Molineux for 6 years during the Jack Hayward era. Bob Wiggin said, “I’m immensely proud of coming from Wolverhampton because the city has a deserved reputation for being a friendly and welcoming community. This is evident in the diverse multicultural population which continues to enrich the city.”

The Good as Gold design has already caught the eye of the some of the Wolves first team squad, with Raul Jimenez, Diogo Jota, Morgan Gibbs-White and club captain Conor Coady all recently sporting the designs during training at the Sir Jack Hayward training ground in Compton.

Tim Baker said, “In a day and age where Premier League clubs and football in general is often, rightly or wrongly, accused of being overly corporate and out of touch with the communities they serve, the football club have been amazingly supportive of our new venture. Wolverhampton is a city on the up, with a lot of investment coming in, new businesses popping up and the team thriving in the Premier League. With True Reverie we want to celebrate our past and revel in our future, and ultimately contribute to making Wolverhampton better.”

The full story of Bob Wiggin can be found on along with an online shop featuring the debut design in grey/orange and blue/yellow. All t-shirts are unisex and made from 100% organic and sustainable cotton, hand screen-printed with water based inks in the West Midlands.

All images courtesy of Lindsay Baker.

Leave a Reply