Week-long events will engage independent businesses, residents and visitors
Independents’ Week (3-9 July) is a week-long campaign designed to engage local independent businesses, residents and visitors in celebrating the entrepreneurial spirit of Liverpool’s growing independent business community. The Liverpool BID Company, which exists to improve the city centre and it’s future development approached creative agency, Kalo, to help devise an identity that connected the events with the local community and wider, visiting population.
The agency response was a mixture of bright colours and abstract shapes, which created a vibrant pattern to represent the diversity and liveliness of independent businesses in the city. We absolutely love what’s been created and cannot wait to dive in to the rich, party-like atmosphere.