Icons of the past dress passions of the future

Iconic Italian sportswear brand, Diadora have been relatively quiet over the past decade or so but now they are making huge waves in the cross-over between traditional sportswear and youth-culture, street-gear. A firm favourite in decades gone by as solid, high-quality football boot supplier the brand has made a resurgent come back like similar labels including Ellesse and Fila.

Diadora has taken inspiration from their 90’s soccer lines for one of their most recent collections. The legendary Italian home shirt that was a firm favourite at Italia 90 is a key piece in the collection. The Live Your Passion campaign is fronted by the young rapper Tommy Genesis, new icon of the Millennials. He shares his passion for music with his friends: Markel Williams, young American social star who sets international fashion runways abuzz; DJ/artist Naleye Junior; eclectic guitarist Lucas Bin; Leandre Sanders, skater who dominates the streets of L.A. Each member of the Diadora crew follows his dreams day after day, putting passion into all he does.

To view the Live Your Passion project and many more by visiting the Diadora website here.

Photography © Diadora.


Leave a Reply