Holvi brand strategy and design redefined for European growth

As an intuitive professional banking tool for entrepreneurs and microbusinesses Holvi approached Helsinki based agency, Werklig. The banking tool combines everything a modern entrepreneur needs in one digital business account – it predicts, suggests and grows along with business owners. Holvi is driven by doers, who transform ideas into real-life products and services.

The incredibly talented Werklig were set out to help Holvi with their continuing European expansion by redefining their brand strategy and brand design. Werklig said “We worked closely with Holvi’s key personnel to identify their values, define their brand tonality and fine-tune their competitive advantages for crystallized market position.”

Updated brand strategy served as a platform for a comprehensive brand identity renewal. Holvi is all about being humane, expert, genuine and of fanatic quality. We wanted these core values to come across in the visual identity, which we made friendly and playful, yet at the same time simple and professional. It is applicable to a wide array of applications from mobile app UI and official invoicing templates to merchandise and on-premise branding.

Photography © Werklig. To view this project and many more visit the Werklig website here.



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