Brand identity and packaging from Werklig inspired by the beauty of Finland and its natural wonders

Senja Cosmetics is a premium beauty brand based in Helsinki, founded by Senja Parkkinen. The high-performing, 100% natural premium skin care products with unique active ingredients are manufactured in Finland, the cleanest country in the world. Werklig Agency designed a visual identity and packaging series to communicate the all-natural and contemporary nature of Senja’s products. Minimalistic and sleek logotype is combined with dark and muted tones from the harsh Finnish environment.

A dash of colour was added through a vivid gradient that was inspired by Aurora Borealis – the arctic northern lights. The minimalistic packaging is supported by artistic imagery with nature-inspired sculptures adding ingredients used in the products. Each image has its own character, reflecting different parts of the country: forests of the east, the moorlands of Lapland, the archipelago & plains of the west.

Images courtesy of Werklig.

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