Nike’s new Nigeria shirt sending the world crazy
When Nike dropped the first in their series of 2018 World Cup shirts everyone went mental. The retro tones that sat within the Spanish and German shirts were sensational. The following campaigns were equally awesome, connecting people and fashion with sport and photography. The perfect combination to connect the pride felt and the identity given to those who wear the gear as a statement and not just as an item for playing the beautiful game.
It wasn’t until the new Nigeria shirt landed that the game changed forever. This incredible piece of fashion and design lifted the bar to heavenly heights. A riot of colour and geometric shapes sold out within minutes and are now being resold for incredible amounts. Something unheard of unless hyper rare or of a vintage that’s now impossible to find. So, fair play Nike, you’ve brought the game to the people and we fucking love it.