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Create unlimited online typeface variations with new resource, Prototypo

Like so many designers, we believe that typography forms a huge part in the success of any graphic and brand-led project. The perfect selection can make or break the visual impact of your work and give the organisation you are representing a fresh method of communication that cuts through the rowdy world of online and printed content.

However, this is sometimes easier said than done. Free font libraries are a great place to begin but just like a high-street store, you’ll see the same, popular typefaces appearing and once trends take-over the creative world becomes swamped with like-minded combinations. The alternative options is purchasing less-common families but this can be a gamble when a project has a limited budget or less-adventurous clients, so when we hit on Prototypo we found a new methods of customisation.

Prototypo is an online platform that allows you to create unlimited typeface variations with a few swipes. You can tweak every letter from A-Z in real-time. There are five parametric fonts which have been created by award-winning type foundry, Production Type. You can use the slider bars to change elements of your font on the fly. You’ll instantly see the changes, thanks to the magic of parametrics, so you can make your perfect font, fast.

The Prototype website also features a number of archive posts and blog entries that showcase how their products work. This resource is a much-welcome addition as it inspires and influences creatives, showing them the opportunities available from this type-driven resource. We absolutely love this concept and think it has the chance to grow over-time as new content is added.

Images © Prototypo.

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